On March 30th, the 2026 Industry Ecological Trend Development Conference and Association Annual Meeting, with the theme of "Customization + Ecological Evolution", was grandly held at the Shangri-La Hotel in Guangzhou. This conference brought together over 500 top experts and practitioners in the custom furniture industry as well as industry elites, sharing successful experiences and methodologies, and jointly exploring the path of ecological reconstruction and evolution of the custom furniture industry under the trends of green, health, and intelligence.

The conference began with a burst of applause. Li Jiacong, the president of the Guangdong Custom Furniture Association and the founder of Shangpin Zhaidian, was the first to take the stage and deliver a speech. He pointed out that the custom furniture industry is currently in a period of transformation. High-quality development, environmental protection, and sustainability have become important directions for industry development. He hoped that the holding of this conference would better empower enterprises to grow.

Zhang Jian, the president of the Guangdong Wardrobe Industry Association and the chairman of Baidesheng Home Furnishing, mentioned in his speech that under the development trend of "customization + ecological evolution", we must persistently strive, forge ahead, keep pace with the times, and jointly create an organic ecological environment in the custom home furnishing industry where various forms coexist and harmoniously integrate, and jointly write a beautiful future for the industry with flourishing branches and lush leaves.

Pan Sheng, the chairman and president of Unihopper Co. Ltd., stated that there has always been a mutually supportive and symbiotic relationship between the association and its members. He expressed gratitude to the association for providing a platform for enterprises to exchange ideas, share resources, and promote cooperation, which is crucial for the growth of enterprises.

Liu Liang, the global marketing director of Mosumeng, from the perspective of brand globalization, shared insights into the market under the background of consumption upgrade. He stated that in the face of increasingly diverse consumer demands, brands need to be more innovative and adaptable. He expressed his expectation to have in-depth exchanges with industry colleagues at this conference and jointly explore new paths and opportunities.

A gathering of experts to discuss the new logic of industrial evolution

Zeng Yong, the secretary-general of the Guangdong Custom Furniture Association/Guangdong Wardrobe Industry Association and the founder of Bojun Media, shared his insights on the tumultuous ten-year journey of the custom furniture industry. He also announced the 2026 "Custom Firm Year" theme, deeply explaining that the industry currently needs a more "steadfast and forward-looking" spirit and will jointly embark on the journey to overcome the transformation cycle.

Zhu Yijin, the vice president of Sofia Home Group, from an industrial macro perspective, deeply analyzed the ecological reconfiguration and evolution logic of the custom home furnishing industry. Facing the current situation of intensified industry differentiation and intense internal competition, he pointed out that the key to breaking through lies in building a "space ecosystem", emphasizing that enterprises need to shift from single product competition to the construction of system competitiveness, so as to achieve sustainable and healthy development in the fierce market competition.

Xing Wang, the general manager of the Marketing Center and Product Center of Unihopper KUBO Group, delivered a profound sharing on original design and industrial collaboration. They discussed how to achieve a high-quality leap from single-point design advantages to ecological symbiosis within the industrial chain through collaborative links, providing a new set of ideas and practical paths for empowering the industry with design.

Wang Haishan, the chairman of Jianke Housing Inspection Center (Good House Human Settlement Technology Laboratory), explained the policy logic and market orientation behind the "Good House" standards. From the perspective of human settlement technology, he provided an authoritative interpretation for the development of green homes. He pointed out that as the trend of the times shifts from "having a place to live" to "having a superior place to live", green health has become the core driving force for the development of the home industry.

Wang Haishan, the chairman of Jianke Housing Inspection Center (Good House Human Technology Laboratory), explained that "Tang Bin, the chairman of Mag Home, pointed out that high-end customization is not just an upgrade of products, but a comprehensive evolution of brand services, aesthetics and lifestyle. By analyzing Mags exploration and practice in the high-end customization field, he demonstrated to the industry how to enhance the brands premium value and service depth, establish core competitiveness in the segmented market, and chart a clear evolutionary path for the high-end transformation of custom home brands."

In the dialogue forum themed "The Whole Home Ecology: Breaking Through from Single Product Categories to Full-Scale Synergy", five industry leaders including Wu Fuxiang, the director and executive president of Nan Yang Di Ke, Ma Minjie, the chairman of OUiKE, Wang Chao, the general manager of Weidai Custom Home Furnishings, Chen Jianbo, the rotating executive president of Goldfinch Home Furnishings, and Guo Jingyu, the brand and marketing director of FotileStyle, discussed hot topics such as the construction of the whole home ecology, multi-category collaboration, and full-scene services. They shared their profound insights and practical experiences, presenting a splendid intellectual feast and offering many inspirations to everyone.

The Green Set Sail new platform standard leads to high-quality development

The official establishment of the Water-Based Paint Ecological Special Committee of the Guangdong Province Custom Furniture Association marks a solid step forward for the industry in promoting the application of green materials and jointly building a sustainable development ecosystem. This response to the urgent market demand for environmentally friendly and healthy homes is of great significance.

With the presence of leaders such as Zhang Jian, Chairman of Baidesheng, Lin Tao, Chairman of Kefan Home Furnishing, Tang Bin, Chairman of Magui Home Furnishing, Lai Yongjing, Director/VP of Kanoya, Ma Minjie, Chairman of OUiKE Euok, Lan Zhiling, General Manager of Guangzhou Direct Sales Department of Zhibang Home Furnishing, Zhang Gangcheng, Marketing General Manager of Dingzhuo, Yang Shizhen, General Manager of Laoka Whole-House Customization Marketing Center, Liu Ruiliang, Deputy General Manager of Huangchao Home Furnishing, Wu Hu Lin, Vice President of IWG Yongte Nai, Ouyang Dazhi, Deputy General Manager of Junzilan Group, Luo Ziqin, Executive Secretary of Guangdong Custom Home Furnishing Association/Guangdong衣柜 Industry Association， Secretary of Water-Based Paint Ecological Special Committee， Zeng Yong， etc.， the organization was officially established.

After the launch ceremony, Pan Sheng, the chairman and president of Unihopper KUBO Group, and Luo Ziqin, the secretary-general of the Water-Based Paint Ecology Special Committee, signed the contract of the special committee. This significant moment marked a crucial step for both parties in promoting collaborative innovation in the green home industry chain, injecting new momentum into the sustainable development of the industry.

Before the release ceremony of the group standard, Lu Yan, the director of the Development Research Center/Research Department of the State Administration for Market Regulation, gave a detailed explanation of the "Technical Specifications and Service Evaluation Standards for High-End Customized Furniture Products". He pointed out that this standard not only clearly defined the terms and technical requirements for high-end customized furniture, but also established a scientific and rigorous service evaluation system, filling the gap in industry standards for the high-end niche market.

Subsequently, under the witness of the director of the Development Research Center of the National Market Supervision and Administration Bureau, Lu Yan, the vice president of Wuhan Data Intelligence Research Institute, Zhao Wei, the director of the New Materials and Passive Research Department of Guangzhou Quality Inspection Institute, Yu Haiyun, the technical director of China Quality Certification Center Co., Ltd., Wang Lei, the chairman of Nan Dong Di Ke, Chen Jianbo, the rotating executive president of Jia Bing Home Furnishings, Zhang Jian, the chairman of Bolisen, Lin Tao, the chairman of Kefan Home Furnishings, Lai Yongjing, the director and vice president of Kanoya Customization, Ma Minjie, the chairman of Ou Ke, Chen Jing, the director of the Marketing Center of Boloni Guangzhou, Sun Xiaoyang, the director of the Full Case Research Center of Pi Aino and the All-Case Research Center of Guangdong Wardrobe Association， Luo Ziqin， and other guest leaders and all the participants present at the event， the standard was officially released.

This milestone event marks a solid step forward for the custom furniture industry in its journey towards standardization and normalization. The implementation of these standards will provide strong institutional support for regulating the competitive order in the high-end custom market. It not only helps to push enterprises to improve product craftsmanship and service quality, but also provides an important basis for safeguarding the legitimate rights and interests of consumers, guiding the industry to develop in a high-quality manner along a "high-quality, excellent service" positive path.

This milestone truly represents a quality benchmark and marks the beginning of a new era.

With great anticipation, the official list of winners for the prestigious Custom Home Industry Award - 2025-2026 Golden Ding Award & Custom Home Industry Award has been announced! After multiple rounds of professional evaluations, a number of innovative and benchmarking brands and works stood out, setting a new standard for the high-quality development of the industry.

After the highly-anticipated announcement of the winners of the Golden Ding Award, the initiators of the Golden Ding Award, the honorary president of the Guangdong Custom Furniture Association, and the chief engineer of Sofia Home Group, Zhang Ting; the initiators of the Golden Ding Award, the honorary president of the Guangdong Wardrobe Industry Association， and the chairman of Kofan Home， Lin Tao； the president of the Guangdong Custom Furniture Association and the founder of Shangpin Zhixia， Li Jiacong； the president of the Guangdong Wardrobe Industry Association and the chairman of Baidesheng Home， Zhang Jian； the architectural doctor， founder of Zhufu Fanmu Design Group， Shao Weiyan； the founder and chief designer of ENJOYDESIGN， Guo Jie； the secretary-general of the German Bauhaus University China Region and the secretary-general of the German Bauhaus Design Elite Master Association， Ma Shanshan； the chairman of the Malaysian Interior Decoration Partners Association， Zheng Shengcai； the secretary-general of the Guangdong Custom Furniture Association/Guangdong Wardrobe Industry Association and the founder of Bojun Media， Zeng Yong jointly launched the Golden Ding Award - 2026-2027 Custom Furniture Industry Grand Prize.

Receiving the honor and attending the splendid banquet together

Zeng Yong, the secretary-general of the Guangdong Custom Furniture Association / Guangdong Wardrobe Industry Association and the founder of Bojun Media, delivered a speech at the banquet, welcoming everyones presence and explaining the original intention of the association in holding this event on its 10th anniversary. In the current stage of industry development, we should remain true to our original aspirations and forge ahead, sharing and learning from each others successful experiences in the industry, and jointly overcoming difficulties. 

Liu Liang, the global marketing director of Mosum, delivered a keynote speech titled "Let Go of Fatigue and Sleep Peacefully". Starting from the life pressures of modern people and combining with scientific concepts of sleep assistance, he deeply explored the significance of high-quality sleep for a high-quality life. By sharing practical methods for improving sleep and the brands innovative explorations in the field of healthy sleep, Liu Liang explained the "sleep better" lifestyle philosophy to the attendees, providing a warm and profound new footnote for a high-quality life. 

The dinner party began in a warm and lively atmosphere, and the toast ceremony pushed the atmosphere to its peak. The attending leaders and guests raised their glasses together, toasting to the continuous innovation and collaborative progress of the industry. At this moment, friendship, cooperation and celebration intertwined, vividly demonstrating the unity and vigorous vitality of the custom furniture industry. The association has always adhered to its consistent service philosophy, dedicated to creating a better communication platform for members, and fully promoting the continuous progress of member enterprises and the entire industry. 

Subsequently, a grand award ceremony was held at the conference to honor the member enterprises that have performed exceptionally well and made outstanding contributions in the industry. Ten-year anniversary member commemorative awards, strategic partnership awards, and ecological partnership awards were successively presented on the spot. These awards not only highly recognize the hard work and outstanding achievements of the winning enterprises in the past year, but also express a deep tribute to their ten-year journey of working together with the association through thick and thin.